---
title: "Mobile Pass Ads: Sell Sponsorships Right Inside Your Pass"
description: Place sponsor banners on your passes and places, schedule and rotate them, and report impressions, clicks and CTR. Self-service and included for every partner.
---

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# Mobile Pass Ads: Sell Sponsorships Right Inside Your Pass

Place sponsor banners on your passes and places, schedule and rotate them, and report impressions, clicks and CTR. Self-service and included for every partner.

Mo Parikh · October 12, 2026

**Place sponsor banners on your passes and places, schedule them, and see exactly how they perform.** The new Ads section in Experience Builder is fully self-service and included for every partner.

*\[Image: Ads Overview in Experience Builder with an ad previewed inside a mobile pass. 1600×900, demo pass.\]*

Your pass puts sponsors in front of visitors who are actively out exploring your destination. Ads make that placement easy to sell, simple to run, and easy to prove.

## What you can do

- **Place ads where they count.** Run a banner on specific passes, specific places, or both, across all of your channels or only the ones you choose.
- **Schedule ahead.** Set start and end dates and an ad goes live and comes down on its own. Ads are grouped by status (Draft, Scheduled, Active and Expired) so you always know what's running.
- **Rotate multiple sponsors.** Run several ads in the same spot and choose how often they rotate on each channel.
- **Preview before you publish.** See exactly how an ad looks inside the pass before it goes live.
- **Accessible by default.** One click writes the image's alt text for you.
- **Measure what matters.** Track impressions, clicks and click-through rate over time, and export a CSV for your sponsor reports. Tracking tags are added to every ad's link automatically, and you can edit them.

> **Why it matters:** Offer sponsors a premium spot in front of engaged visitors, with real numbers to show them at renewal time. For many destinations, sponsorships can offset the cost of running the pass itself.

## How to get started

1. Go to **Marketing Tools › Ads** and click **New Ad**.
2. Give it a name, then choose the passes and/or places it should appear on.
3. Upload a **448 × 60** banner image and click **Generate AI Alt Text**, or write your own.
4. Add the link the ad should open, and set start and end dates if you want it scheduled.
5. Make sure the ad is set to **Active**, then save. Check performance anytime on the **Analytics** tab.

**Find it:** Marketing Tools › Ads

## See it in the wild

- [A creative way to pay for your Bandwango license through ad space and sponsorships](https://www.bandwango.com/resources/a-creative-way-to-pay-for-your-bandwango-license-through-ad-space-and-sponsorships?utm_source=product_blog&utm_medium=referral&utm_campaign=2026-10_mobile-pass-ads&utm_content=ENG-2197)
- [Keep Waco Beautiful amplified Restaurant Week, raising $55,000 with a new passport sponsor](https://www.bandwango.com/resources/keep-waco-beautiful-amplified-restaurant-week-raising-55-000-with-a-new-international-passport-sponsor?utm_source=product_blog&utm_medium=referral&utm_campaign=2026-10_mobile-pass-ads&utm_content=ENG-2197)

Questions about packaging sponsorships for your pass? Your Partner Success Specialist is happy to help.

### Want this on your destination's pass?

Your Partner Success Specialist can walk you through it, or book a quick demo.

[Book a demo](https://www.bandwango.com/demo)

Keep reading

## More updates

[All updates](https://product.bandwango.com/updates)

### [Monthly roundup What's New in Bandwango: October 2026 Giveaway Passes, Mobile Pass Ads, flexible availability, stronger check-ins, Polls upgrades and more, plus what's coming to Bandwango this quarter. October 2026](https://product.bandwango.com/updates/whats-new-in-bandwango-october-2026)

### [Polls Polls, Upgraded: Manage Polls in the Pass Builder and Keep Awards Fair Manage a pass's polls right in the Pass Builder, stop one favorite from sweeping every award category, and customize the voting language for your ... October 2026](https://product.bandwango.com/updates/polls-upgraded-manage-polls-in-the-pass-builder-and-keep-awards-fair)

### [Activities Check-Ins You Can Trust: Pair GPS With a PIN, QR Code or Quiz Make sure every check-in is real. Combine GPS with a PIN, QR code or quiz, tighten the GPS radius, and download a PIN and QR code for every place. October 2026](https://product.bandwango.com/updates/check-ins-you-can-trust-pair-gps-with-a-pin-qr-code-or-quiz)

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